Archive for January 1, 2012
If you have a retail location that sells directly to the public, you may want to start thinking about what mobile wayfinding software can do to help your business, especially if you have a department store. Wayfinding software offers viable indoor GPS solutions for business owners like yourself. If you are wondering why your retail location could benefit from a wayfinding software solution, the answer is in your registry capabilities.
Many department stores have a registry that can be used for weddings, baby showers, birthdays, or a host of other festive occasions. When you incorporate wayfinding software into your registry, it can not only tell customers what they need to get, but where to find it in the store. Using wayfinding software, you can effectively generate printed maps that will direct your customers to the merchandise they want. If you have a completely digital wayfinding software solution, it can even direct them to the right area of your store just as a vehicle GPS unit would direct someone to the right road.
The internal GPS solutions that can be provided from wayfinding software will help to make your business more successful. This is because you will be able to attract a whole new set of customers by starting an extensive registry, or attract more by advancing the registry capabilities you already have. Anything that can help to make a customer’s shopping experience easier is always going to be a plus for your business, and utilizing a wayfinding solution is a perfect example.
Your wayfinding software can even become a passive marketing tool. The idea of having internal GPS capabilities installed in your registry is a very hi-tech idea and is sure to get customers that use it talking about your business. You may wind up with more shoppers in your store whether they are prepared to use your registry or not just because they are interested in what other innovative ideas you are utilizing for customers.
Despite the obvious customer benefits, one of the most important factors of utilizing a wayfinding solution is that it does not just make things easier on your shoppers, but on your employees. When customers use a typical registry, they usually need a personal shopper to guide them around and help them. By offering a solution that allows them to help themselves, your employees will be more available to help other customers in need and continue spreading your good name.