When researching for a company to hire for SEO, or search engine optimization, services, it is inevitable that you will encounter two types of SEO companies. These two companies include an SEO reseller and a private label SEO company. While both services provide the same basic services, there are dramatic differences between the two SEO providers.
The following will take you on a quick walkthrough of what an SEO reseller is, what a private label SEO provider is, and how they differ from each other. This will help you determine which SEO service is right for you.
An SEO reseller is an individual or entire company that has created a successful SEO strategy. That company will take the basics of that SEO strategy and offer it for sale as an SEO reseller program. Clients can purchase the basic SEO strategy for a minimal price and customize it to meet the needs of their business. Customization can include picking industry specific keywords, focusing on specific types of content and even using some SEO techniques more than others.
A private label SEO provider also provides an SEO strategy, but they do so in a different way. A private label SEO company will take the time to create a customized SEO strategy for a website and will even offer to do most, if not all, of the work required to improve search engine rank. This differs from an SEO reseller because the entire SEO strategy is customized, where the Seo reseller offers a general strategy that is customized by the client.
Another difference between a private label SEO provider and an SEO reseller is the advertisement that is required. Many SEO reseller plans are available at discounted prices. This discount is available because one of the requirements for using the SEO reseller plan is that the website or business will place a link back to the SEO reseller. This allows the company to receive more money by hopefully attracting more customers to their SEO reseller service.
A private label SEO company does not require this type of advertising. They will create the website content and SEO strategy, but do not require links, buttons, or ads leading back to their website. They provide this service anonymously.
Both SEO resellers and private label SEO companies have the same goal in mind. They both work to increase the search engine rank of a website, but how they go about it is different.
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